Privacy Policy

East Cheshire Outdoor Group is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy policy. The policy sets out how East Cheshire Outdoor Group uses and protects any information that you provide or that is collected from you whilst you visit our website. The policy will be updated from time to time by updating this page. You should check this page periodically to ensure that you are happy with any changes.

What we collect

In running and maintaining the website and other activities of East Cheshire Outdoor Group we may collect and process the following information:

Contractual Information

    • Information we collect for the purpose of the normal running of the group, subscriptions and BMC membership and insurance.

    • The lawful basis for processing this personal data is “Contract”. This is defined as data required to fulfil our contractual obligations to you; or because you have asked us to do something before entering into a contract such as provide a quote.

    • This data includes: name, address, email address, phone number, joining date, leaving date and date of birth if under 18. It also includes a record of your agreement to our participation statement.

    • The retention period for this data is 2 years from termination of your membership.

Record of consent

    • Information we collect for the purpose of recording whether you agree to the use of contact information to send information about future activities or other information which we think you may find interesting.

    • The lawful basis for processing this personal data is “Consent”. This is defined as being an unconditional clear affirmative action, freely given and with the right to be withdrawn at any time.

    • This data only includes your decision as to whether to provide consent or not.

    • We regard your consent as having a duration of 2 years from termination of your membership.

Emergency information

    • Information we collect for use in emergency situations or when dealing with emergency services.

    • The lawful basis for processing this personal data is “Legitimate Interest”. This is defined as using people’s data in ways they would reasonably expect and which have a minimal privacy impact.

    • This data includes: emergency contact name and emergency contact phone number.

    • The retention period for this data is 2 years from termination of your membership.

Accident Log

    • Information we collect at the request of the BMC and our insurers to record details of any potential Liability claims.

    • The lawful basis for processing this personal data is “Legitimate Interest”. This is defined as using people’s data in ways they would reasonably expect and which have a minimal privacy impact.

    • This data may include anything that is relevant to an incident that may give rise to a Liability claim.

    • The retention period for this data is as advised by the BMC or our insurers.

Google Analytics

    • We use Google Analytics to help us improve our website and our services to ensure they meet the needs of customers and visitors to our website.

    • Google may gather anonymized information about your use of the website including details of your visits, including pages viewed and the resources you access. This information includes traffic data, types of device and browser used, location and data and other communication data.

    • Please see the Google Analytics Addendum at the end of this document.

Photographs & Social media

    • East Cheshire Outdoor Group publishes photos taken during activities on their social media and occasionally on our website.

    • If you prefer not to be included in these photos please make this known to us.

    • Anyone can request a photo of themselves to be removed at any time by contacting East Cheshire Outdoor Group (see contact details at the bottom of this document).

    • East Cheshire Outdoor Group does not tag anyone in photographs but individuals can tag in accordance with their own privacy settings.

The above includes information that you provide when you communicate with us by any means.

What we do with the information we gather

We use the information we collect for the normal running of the group and in particular for the following reasons:

  • To provide information to you relating to the group’s activities in general and for the management of specific events.

  • To inform you of any changes to the website or services.

  • To ensure that the East Cheshire Outdoor Group have the details of the emergency contact information you provided. This information may be printed to ensure the information can be accessed if needed during an activity but if printed it will be either returned to you or destroyed after the activity.

  • Internal record keeping and processing as required by the BMC or our insurers.

  • The Accident Log will be made available to the BMC and/or our insurers as requested.

  • Photographs taken during activities may be used for promotional purposes or on our social media unless you have indicated that you do not agree with this. You can also request the removal of any photograph of you by contacting us.

  • We maintain a Google email group for communicating with all members of the group who wish to be included. This email group is also made available to all members for use in contacting the members of the group for group related activities. Whilst the committee clearly have no means of directly controlling how this is used by members, repeated misuse will be treated as a disciplinary matter under the groups constitution.

If you believe that any information we are holding on you may have changed or is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

Storing Your Personal Data

In operating the East Cheshire Outdoor Group website and the activities of East Cheshire Outdoor Group data collected from you may be transferred to locations outside of the European Union for processing and storing, (for example, email services, online document storage or other information stored on servers outside of the European Union).

By providing your personal data, you agree to this transfer, storing or processing.

We are committed to ensuring that your information is secure. We do our utmost to ensure all reasonable steps are taken to make sure your data is treated and stored securely.

Unfortunately the sending of information via the internet is not totally secure and on occasion such information can be intercepted. It is therefore not possible to guarantee the security of data that you choose to send electronically. Sending such information is entirely at your own risk.

How we use cookies

Cookies provide information about the website session activity of a visitor. We use Google Analytics cookies to gather information in order to assist in improving the website experience for you.

This statistical data is anonymized and does not identify any personal details whatsoever.

Google Analytics may gather information about your general internet use from use of the cookie.

Where used, these Analytics cookies are downloaded to your computer and stored on the computer’s hard drive. Such information will not identify you personally.

You can adjust the settings on your computer to decline any cookies if you wish. This can easily be done by activating the “reject cookies” settings in your internet browser of choice.

Please see the Google Analytics Addendum at the end of this document.

Disclosing Your Information

East Cheshire Outdoor Group will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

  1. Where we are legally required by law to disclose your personal information

  2. To help with fraud protection and reduce the risk of fraud

Third Party Links

On occasion East Cheshire Outdoor Group may include links to third parties on this website.

Where we provide a link it does not mean we endorse or approve the third party or that site’s policy towards visitor privacy.

You should exercise caution and review their privacy policy before sending them any personal data.

Access to Information

In accordance with the EU General Data Protection Regulation (GDPR) you have the right to access any information that East Cheshire Outdoor Group hold relating to you.

Google Analytics Addendum

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files saved on your computer, to help the website analyze how you use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. If this website anonymizes IP addresses, your IP address will be truncated by Google within a EU member state or other EEA state before being transmitted to the US. Only in exceptional situations will your full IP address be transmitted to Google servers in the United States and truncated there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. You can also prevent Google from collecting information (including your IP address) via cookies and processing this information by downloading this browser plugin and installing it:

An "Opt-out Cookie" shall then be applied to your website which shall prevent any future collection of your data when visiting this website.

Further information concerning the terms and conditions of use and data privacy can be found at the Google Analytics Terms of Service or at the Google Analytics Privacy Overview. Please note that on this website, Google Analytics is supplemented by "gat._anonymizeIp();" to ensure anonymized collection of IP addresses (IP masking).

Contacting Us

Please do not hesitate to contact us regarding any matter relating to this Privacy Policy.

East Cheshire Outdoor Group, 4 Highfield Road, Macclesfield, Cheshire, SK11 8EJ, 07587 025024

Policy Last Updated 4h Dec 2020